Social media campaign 2024
SCHWARZKOPF PRO: ZERO AMM
The campaign shoot for the launch of Schwarzkopf Professional's ZERO AMM Colour Line celebrated a new era of sustainable, high-performance hair colour. We showcased effortlessly sophisticated looks, emphasizing luminous, healthy, and vibrant hair achieved without ammonia. Each style embodied the line's ethos of clean beauty and innovation, capturing a sense of modern luxury that elevates haircare standards while prioritizing hair health and environmental responsibility.
FOR THE LAUNCH OF SCHWARZKOPF PROFESSIONAL’S ZERO AMM COLOUR LINE, WE CREATED A CAMPAIGN THAT SPOKE VOLUMES THROUGH SUBTLE TRANSFORMATIONS. EACH LOOK EMBODIED THE POWER OF SIMPLICITY, SHOWCASING THAT SMALL CHANGES CAN DELIVER REMARKABLE IMPACT. WITH AN EMPHASIS ON HEALTHY, LUMINOUS HAIR, WE DEMONSTRATED HOW ADVANCED, AMMONIA-FREE TECHNOLOGY CAN ACHIEVE MODERN LUXURY WITHOUT COMPROMISE—REDEFINING WHAT IT MEANS TO EXPERIENCE CLEAN, RESPONSIBLE BEAUTY.